Swiggy appoints insider to scale dining and experiences as Dakshinayan turns batter into a brand

Published on 3 May 2026

A Swiggy insider gets the key to dining

Swiggy has named long-time insider Swapnil Bajpai to lead its Dineout and Scenes businesses, betting on dining-out and experiences to grow higher-margin revenue beyond delivery logistics. In parallel, Dakshinayan’s founder built a chain from homemade idli-dosa batter into a multi-outlet tradition-led brand, now expanding into retail foods as the next generation brings tech and marketing.

Swiggy entrusts Swapnil Bajpai with scaling Dineout and Scenes
The push targets higher-margin commissions, ads, and ticketing
Rival pressure from Zomato is shaping Swiggy’s broader engagement strategy
Dakshinayan evolved from batter sales to a consistency-first restaurant brand

#dineout #startups #foodtech #brands #swiggy

Read the full story at YourStory

This summarization was done by Beige for a story published on YourStory

Swiggy appoints insider to scale dining and experiences as Dakshinayan turns batter into a brand

The full experience is on mobile.