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Deepinder Goyal insists AI chat won’t kill quick commerce and food delivery habits
Startups
Published on 28 April 2026
He says habit and brand recall block AI disruption
Eternal founder Deepinder Goyal argues AI chat interfaces won’t displace food delivery and quick commerce. His case: habitual ordering and strong brand recall are resilient moats that AI can’t easily override. Instead, he believes chat-based experiences could expand Eternal’s reach by making its platforms more accessible for users across India, especially in tier-II and tier-III cities.
- Deepinder Goyal expects AI chats won’t replace quick commerce apps
- Habitual transactions and brand recall remain key defenses
- AI could help make ordering easier for more Indian cities
- Tier-II and tier-III audiences are central to his strategy
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times