CHOSEN bags 5 million Series A backing from L’Oréal arm and skincare doctors

Published on 4 May 2026

Dermatologists backed the round and shaped the roadmap

Bengaluru skincare startup CHOSEN has raised $5 million in a Series A led by Fireside Ventures, with participation from L’Oréal’s BOLD and Alkemi Growth Capital. The round also included angel investor Avnish Anand and a slate of dermatologists. Founded by cosmetic dermatologist Dr Renita Rajan, CHOSEN builds science-led products for melanin-rich Indian skin using the exposome concept, scaling R&D and its dermatologist-led Centre of Excellence.

CHOSEN raised $5 million Series A led by Fireside Ventures
L’Oréal’s BOLD invested alongside Alkemi Growth Capital and an angel
Dermatologists directly backed the round and support its clinical focus
Funding will expand R&D, validated products, and the Centre of Excellence

#skincare #startups #loreal #dermatology #series a

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CHOSEN bags 5 million Series A backing from L’Oréal arm and skincare doctors

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