D2C skin and haircare brand CHOSEN has raised $5 million in a Series A led by Fireside Ventures, with support from L’Oréal’s corporate venture fund and dermatologists. Founded in 2020, the Chennai startup says it will use the funding to strengthen R&D, scale its centre of excellence, and expand clinically validated product lines across skincare, haircare, and wellness.
Bengaluru skincare startup CHOSEN has raised $5 million in a Series A led by Fireside Ventures, with participation from L’Oréal’s BOLD and Alkemi Growth Capital. The round also included angel investor Avnish Anand and a slate of dermatologists. Founded by cosmetic dermatologist Dr Renita Rajan, CHOSEN builds science-led products for melanin-rich Indian skin using the exposome concept, scaling R&D and its dermatologist-led Centre of Excellence.
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