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India’s I beauty rise turns Ayurvedic heritage into global skincare rivals

India’s I beauty rise turns Ayurvedic heritage into global skincare rivals

India’s beauty industry is gaining global momentum with “I-beauty,” blending Ayurvedic roots and modern science. Buoyed by growing exports and high-profile acquisitions by major multinationals, Indian brands are positioning affordable, dermo-focused luxury for international consumers. Yet the path is tough, with a crowded global market and entrenched K-beauty competitors.

Summarised by Beize from a story on The Economic Times on 14 May 2026
Handcare goes mainstream in the West as India catches the skincare wave

Handcare goes mainstream in the West as India catches the skincare wave

Handcare is exploding as the next big skincare frontier after a viral 15-step routine popularised by influencer Victoria Ortega. Experts link the momentum to the pandemic, when heavy use of soaps and sanitisers revealed dryness, damage and early ageing. Now, hands are being treated like a dedicated beauty category, and India is rapidly catching up with the trend.

Summarised by Beize from a story on The Economic Times on 10 May 2026

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Emami to buy 60 percent stake in Vedix and SkinKraft parent for Rs 321 crore

Emami to buy 60 percent stake in Vedix and SkinKraft parent for Rs 321 crore

Kolkata-based Emami is set to acquire a 60% stake in IncNut Digital, the company behind beauty brands Vedix and SkinKraft, in a deal valued at Rs 321 crore. Emami plans to purchase the remaining stake over the next four and a half years, signaling a long-term push into the fast-growing skincare and wellness segment.

Summarised by Beize from a story on The Economic Times on 7 May 2026
CHOSEN bags 5 million Series A backing from L’Oréal arm and skincare doctors

CHOSEN bags 5 million Series A backing from L’Oréal arm and skincare doctors

Bengaluru skincare startup CHOSEN has raised $5 million in a Series A led by Fireside Ventures, with participation from L’Oréal’s BOLD and Alkemi Growth Capital. The round also included angel investor Avnish Anand and a slate of dermatologists. Founded by cosmetic dermatologist Dr Renita Rajan, CHOSEN builds science-led products for melanin-rich Indian skin using the exposome concept, scaling R&D and its dermatologist-led Centre of Excellence.

Summarised by Beize from a story on YourStory on 4 May 2026
Walmart turns beauty aisle into a staffed makeover hub with personal makeup and skincare consultations

Walmart turns beauty aisle into a staffed makeover hub with personal makeup and skincare consultations

Walmart is upgrading its beauty section by placing trained beauty experts directly in stores to deliver personalized makeup and skincare consultations. The program is expanding quickly across the United States, aiming to deepen customer engagement and sharpen competition with other retailers. Walmart’s focus is turning product browsing into an interactive, expert-led in-store experience powered by trending recommendations.

Summarised by Beize from a story on The Economic Times on 30 Apr 2026
Be Clinical raises 6 crore seed funding to target India skin science gap

Be Clinical raises 6 crore seed funding to target India skin science gap

Be Clinical has raised Rs 6 crore in seed funding as it builds clinically validated formulations designed specifically for Indian skin. The brand is positioning its science-driven approach to close a perceived market gap, aiming to translate clinical validation into everyday skincare products. The round signals investor interest in evidence-led beauty and dermatology-focused consumer brands.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026

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