Wipro Consumer Care Ventures backs pan Asian brand Moi Soi to supercharge quick commerce growth

Six lakh products a month across 2,000 pin codes

Wipro Consumer Care Ventures has invested in pan-Asian food brand Moi Soi from Ceres Foods, with the deal value undisclosed and GVFL also participating. The brand plans to expand distribution in modern trade and quick commerce, broaden flavours, and strengthen branding. Moi Soi sells across D2C, quick commerce and retail, operating in multiple countries and delivering to thousands of pin codes.