Nothing has tapped British pop star Charli XCX as its first Global Brand Ambassador and shareholder, signaling a shift from pure consumer hardware toward a broader cultural identity. The move positions Nothing to compete not just on devices, but on music, style, and creator-driven influence—turning celebrity partnerships into equity and long-term branding.
Wipro Consumer Care Ventures has invested in pan-Asian food brand Moi Soi from Ceres Foods, with the deal value undisclosed and GVFL also participating. The brand plans to expand distribution in modern trade and quick commerce, broaden flavours, and strengthen branding. Moi Soi sells across D2C, quick commerce and retail, operating in multiple countries and delivering to thousands of pin codes.
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Google is set to launch a new Gemini-powered AI health coach on May 19, priced at $9.99 per month. The service is designed to function like a personal coach across multiple areas, blending fitness guidance, sleep expertise, and broader health and wellness advice in one experience.
James Dyson’s bagless vacuum breakthrough began with a basic household annoyance: a vacuum that lost suction. Instead of accepting the failure, he pursued a 15-year cycle of experimentation and engineering, built on cyclonic separation principles. The result turned everyday frustration into a billion-dollar product and a powerful reminder that innovation often starts small.
India’s online astrology industry is rapidly absorbing AI, with platforms using chatbots for quick customer intake and others—like AstroSage—moving to fully AI-run astrologers serving thousands at once. The shift is improving efficiency and revenue, but not everyone agrees on the tradeoff, as some users still want human nuance and relationship-driven guidance.
MIXI Global Investments Inc. is rolling out a $50 million India-focused fund, signaling a deeper push into India’s consumer and gaming ecosystem. Managing Director (Investment – India) Tomoharu Urabe says the firm sees enduring growth in consumer-tech adoption and gaming demand, positioning the fund to back opportunities as the market scales.
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