Truecaller cuts 70 jobs after ad revenue falls 44%

Its ad income dropped 44 percent before layoffs began

Truecaller is cutting around 70 jobs after its ad revenue fell sharply, dropping 44% year over year. The company’s reduced advertising income is cited as the main driver behind the layoffs, reflecting tougher conditions for ad-based monetization. The move signals increased cost pressure as the firm adjusts its operations to a weaker revenue cycle.