Truecaller is cutting about 70 jobs, roughly 15% of its workforce, after a weak first quarter that exposed pressure on its core advertising-led model. Net revenue fell 27% year-on-year, while India revenue dropped 41%, dragged by losses in real-money gaming ad spend after regulatory bans, advertising partner algorithm updates, and weaker activity from regional conflicts.
Truecaller is cutting around 70 jobs after its ad revenue fell sharply, dropping 44% year over year. The company’s reduced advertising income is cited as the main driver behind the layoffs, reflecting tougher conditions for ad-based monetization. The move signals increased cost pressure as the firm adjusts its operations to a weaker revenue cycle.
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A Truecaller report finds India is the fifth most spam-affected country worldwide, driven largely by commercial outreach. Sales and telemarketing calls account for 36% of spam in India, far ahead of financial services at 18% and scams at 12%, highlighting how everyday marketing lines up with unwanted communications.
Truecaller’s once-hot growth is maturing, prompting the company to lean harder on subscriptions, business-focused services, and fresh app features. With demand beyond India becoming more important, the strategy signals a shift from pure user growth to revenue diversification, testing whether new monetization can replace the momentum of earlier expansion.
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