Suja Life Nasdaq debut tumbles 14 percent despite Paine Schwartz backing

Shares drop hard as investors test the consumer revival

Suja Life, the organic juice maker backed by Paine Schwartz, saw its shares fall 14.3% in its Nasdaq debut. The IPO valued the company at $695.3 million, signaling a cautious mood in consumer markets where capital allocation is tightly scrutinized. Suja sells cold-pressed juices and functional sodas as larger players lean into healthy drinks, highlighted by PepsiCo’s interest in Poppi.