Suja Life, the organic juice maker backed by Paine Schwartz, saw its shares fall 14.3% in its Nasdaq debut. The IPO valued the company at $695.3 million, signaling a cautious mood in consumer markets where capital allocation is tightly scrutinized. Suja sells cold-pressed juices and functional sodas as larger players lean into healthy drinks, highlighted by PepsiCo’s interest in Poppi.
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