India’s cola battle between Reliance’s Campa Cola and beverage giants Coca-Cola and PepsiCo is unexpectedly boosting commercial refrigeration sales. To grab market share, companies are aggressively installing coolers even in small retail outlets, turning these refrigerators into a marketing tool that directly drives product visibility and sales.
Suja Life, the organic juice maker backed by Paine Schwartz, saw its shares fall 14.3% in its Nasdaq debut. The IPO valued the company at $695.3 million, signaling a cautious mood in consumer markets where capital allocation is tightly scrutinized. Suja sells cold-pressed juices and functional sodas as larger players lean into healthy drinks, highlighted by PepsiCo’s interest in Poppi.
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PepsiCo says it will shift nearly all its India beverage lineup to zero or low sugar while expanding capacity. The company also plans to lean harder on digital data, quick commerce partnerships, and evolving consumer preferences to sustain long-term growth. The push targets healthier choices without slowing demand, positioning beverages and distribution for the next phase.
PepsiCo India says layered agricultural supply chains today restrict farmers’ ability to see pricing and form direct links with organized buyers. As rising costs and shifting consumer demand pressure the system, the company argues that stronger, more transparent farm-to-shelf linkages could improve stability for suppliers while helping it plan more reliably for future demand.
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