Snapchat rolls out AI conversational ads so you can chat with brands inside the app

A new AI agent lets brands talk back — and sell

Snapchat is introducing AI-powered conversational advertising, letting users chat with a brand’s AI agent within the app. The feature aims to move beyond static promos by enabling questions, recommendations, and other shopping help through natural conversation. It could reshape how brands target and persuade users directly in their feeds, making ads feel more like interactive help.