Instagram has launched Instants, a new ephemeral photo-sharing feature designed for spontaneous, unedited moments. Shared images appear in a stack within Instagram inboxes and disappear after they’ve been viewed. Instagram also released a standalone companion app for faster camera access. The feature is rolling out globally starting today.
Snap says its $400 million deal with Perplexity was “amicably ended,” less than a year after the partnership was announced. The agreement, revealed last November, aimed to integrate Perplexity’s AI search engine directly into Snapchat. With the integration plans now off the table, the move raises fresh questions about how quickly big AI features translate into product launches.
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Snapchat is introducing AI-powered conversational advertising, letting users chat with a brand’s AI agent within the app. The feature aims to move beyond static promos by enabling questions, recommendations, and other shopping help through natural conversation. It could reshape how brands target and persuade users directly in their feeds, making ads feel more like interactive help.
Snap is rolling out paid storage plans for its Memories feature, which saves snaps and videos. Free users receive 5GB, while Snapchat+ offers 250GB and Snapchat Platinum provides 5TB. If Memories exceed the free limit, users get 12 months of temporary storage to download content before deciding whether to upgrade.
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