MakeMyTrip has upgraded its AI travel assistant to Myra 2.0, bringing fully conversational booking journeys with integrated payments, multilingual voice support, and document uploads. The company says the upgrade is aimed at making personalized trip planning simpler and more accessible, extending beyond big metros to Tier 2 and smaller markets.
Etsy is rolling out a native app inside ChatGPT, betting that a conversational experience can make shopping feel more natural and faster. The move extends the marketplace’s broader AI push, aiming to help users discover and purchase products through chat rather than traditional browsing. If it works, Etsy’s search-to-checkout path could look dramatically different.
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Snapchat is introducing AI-powered conversational advertising, letting users chat with a brand’s AI agent within the app. The feature aims to move beyond static promos by enabling questions, recommendations, and other shopping help through natural conversation. It could reshape how brands target and persuade users directly in their feeds, making ads feel more like interactive help.
Razorpay has partnered with superU AI to launch a real-time agentic payment system where AI handles sales and transactions with zero human intervention. Users can complete purchases through natural conversation, removing the need for separate apps or manual checkout steps and potentially speeding up how customers buy and pay.
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