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Smartphone buyers now chase AI and style, not specs alone
Economy
Published on 30 April 2026
Colour and AI features are reshaping what people buy
Indian smartphone shoppers are increasingly guided by personal style and AI-enabled features rather than raw specifications. Colourful designs strongly influence decisions for women, Gen Z, and Tier-II buyers, while value for money and brand trust still matter. Consumers are also upgrading more deliberately, prioritising integrated experiences and dependable performance across devices.
- AI features and phone aesthetics now drive buying choices
- Women, Gen Z, and Tier-II consumers respond strongly to colour and design
- Value for money and brand trust remain decisive factors
- Upgrades are more deliberate, focused on reliable integrated experiences
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times