This week, Spotify users worldwide panicked when the familiar green app icon suddenly looked like a shimmering disco ball. The viral change isn’t a permanent rebrand. It’s part of Spotify’s 20th anniversary campaign called “Spotify 20,” centered on a nostalgia-fueled experience dubbed “Your Party of the Year(s).” The themed icon reflects celebration and shared music culture, while the feature surfaces personal milestones like your first streamed song and generates an All-Time Top Songs playlist with 120 tracks.
Indian smartphone shoppers are increasingly guided by personal style and AI-enabled features rather than raw specifications. Colourful designs strongly influence decisions for women, Gen Z, and Tier-II buyers, while value for money and brand trust still matter. Consumers are also upgrading more deliberately, prioritising integrated experiences and dependable performance across devices.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
As New Delhi hosts G20 leaders representing most of the world’s GDP, the Bharat-versus-India identity debate is back in the spotlight. The question is bigger than branding: observers warn that shifting how the country is presented could blur the boundary between India’s foreign policy messaging and domestic politics, just as the global stage opens.
A truckload of KitKat chocolate was stolen, but the editorial argues the bigger loss was what the criminals targeted: a carefully built brand concept tied to F1. Nestle reportedly used the incident as PR, reframing it as a marketing boost while other brands piled on with memes, turning a crime into a campaign moment.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
