Rare Nilgiri marten spotted in Western Ghats called a joyful beauty by internet

A playful endemic hunter turns up where it’s least expected

A rare Nilgiri marten has been spotted in the Western Ghats, drawing online buzz for its striking looks and reportedly playful behavior. The endemic mammal’s appearance is a reminder of the region’s high biodiversity—but also its fragility. Conservation experts say sightings like this should spur stronger habitat protection to safeguard vulnerable wildlife.