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Perfetti Van Melle picks Black White Orange to expand Chupa Chups licensing in India
Business
Published on 28 April 2026
Chupa Chups moves into fashion and home goods next
Perfetti Van Melle has named Black White Orange as its India licensing partner for Chupa Chups, aiming to push the candy brand far beyond sweets. The partnership will oversee licensing that brings the playful, colorful Chupa Chups identity into apparel, accessories, and home goods—so fans may soon spot the brand across everyday categories.
- Black White Orange will manage Chupa Chups licensing in India
- Chupa Chups is expanding beyond confectionery into new product categories
- Apparel, accessories and home goods are expected to carry the brand
- Perfetti Van Melle’s partner deal targets wider brand visibility
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times