Perfetti Van Melle has named Black White Orange as its India licensing partner for Chupa Chups, aiming to push the candy brand far beyond sweets. The partnership will oversee licensing that brings the playful, colorful Chupa Chups identity into apparel, accessories, and home goods—so fans may soon spot the brand across everyday categories.
ITC Ltd is expanding aggressively into protein-rich foods as part of its health and wellness strategy. The company plans to roll out affordable protein-focused products across categories, using consumer insights and innovation to make protein accessible to a wider audience. With the health segment growing quickly, ITC aims to capture future demand and scale this business further.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
