Perfetti Van Melle has named Black White Orange as its India licensing partner for Chupa Chups, aiming to push the candy brand far beyond sweets. The partnership will oversee licensing that brings the playful, colorful Chupa Chups identity into apparel, accessories, and home goods—so fans may soon spot the brand across everyday categories.
Microsoft says it will end its exclusive license covering OpenAI technology. The move could reshape how startups and rivals access the underlying tools, potentially accelerating competition in AI services. While Microsoft’s partnership with OpenAI remains in focus, ending exclusivity signals a shift from locked-in arrangements toward broader availability and new deal dynamics across the industry.
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Global and Indian gaming companies are lining up to bid for the ICC’s official cricket gaming rights, underscoring how quickly cricket video games are becoming a high-value commercial space. Multiple firms are reportedly interested in the tender process, as the ICC moves toward a more structured and formal approach to licensing these digital partnerships.
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