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ONDC Swadeshi ambitions hit a speed bump as Paytm’s role faces sharper scrutiny
Startups
Published on 24 April 2026
A UPi vision needs fresh money and partners
ONDC’s ride has reportedly hit a speed bump, raising questions about how quickly the network can regain momentum. Analysts point to a tough mix of needs: more capital, active buyer-side app participation, stronger industry partnerships, and policy nudges to rebuild user interest. The focus now shifts to whether leadership tied to Paytm can revive traction and trust.
- ONDC is facing a momentum slowdown that threatens user interest
- The network needs more capital to scale and improve adoption
- Buyer-side app participation and partnerships are key gaps
- Policy support could be crucial to arrest the decline
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times