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Metasports Interactive lands 20M user acquisition funding to push Hitwicket into global cricket gaming
Startups
Published on 27 April 2026
Growth money is paired with tech to boost revenue
Metasports Interactive has secured $20 million in UA (user acquisition) funding from London-based Metica to scale its multiplayer cricket game Hitwicket. The deal funds heavier marketing and AI-led targeting for global expansion, while Metica’s platform will optimise in-game monetisation to strengthen unit economics. The studio aims for roughly 8x growth in 18 months, building on 18M users across 109 countries.
- Metica is backing Metasports with $20M non-dilutive UA funding
- Capital will accelerate Hitwicket marketing and user acquisition globally
- Metica adds a technology partnership to optimise in-game revenue
- Metasports targets about 8x growth over the next 18 months
Read the full story at IndianWeb2
This summarization was done by Beige for a story published on 
IndianWeb2