Metasports Interactive has secured $20 million in UA (user acquisition) funding from London-based Metica to scale its multiplayer cricket game Hitwicket. The deal funds heavier marketing and AI-led targeting for global expansion, while Metica’s platform will optimise in-game monetisation to strengthen unit economics. The studio aims for roughly 8x growth in 18 months, building on 18M users across 109 countries.
Bengaluru-based gaming startup Spill Games has raised $3.1 million in seed funding from Centre Court Capital and PeerCapital. Backed by former PlaySimple Games executives, the company plans to use the money for user acquisition and to build a more diversified portfolio of profitable titles as it scales its game offerings.
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