Metasports Interactive has secured $20 million in UA (user acquisition) funding from London-based Metica to scale its multiplayer cricket game Hitwicket. The deal funds heavier marketing and AI-led targeting for global expansion, while Metica’s platform will optimise in-game monetisation to strengthen unit economics. The studio aims for roughly 8x growth in 18 months, building on 18M users across 109 countries.
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