Metasports Interactive has secured $20 million in UA (user acquisition) funding from London-based Metica to scale its multiplayer cricket game Hitwicket. The deal funds heavier marketing and AI-led targeting for global expansion, while Metica’s platform will optimise in-game monetisation to strengthen unit economics. The studio aims for roughly 8x growth in 18 months, building on 18M users across 109 countries.
LightFury Games, a AAA-focused studio building a mobile-first cricket game called eCricket, has raised $11 million in a Pre-Series A. The round includes investors MS Dhoni, Jasprit Bumrah, Hardik Pandya, plus Shreyas Iyer and others. The funding targets core development and live-ops pipelines ahead of a 2026 release.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
