Ireland probes Shein over data transfers to China sparking fresh privacy fears for shoppers

European user data transfer routes are under scrutiny

Ireland’s Data Protection Commission has opened an investigation into Shein, focusing on how the fast-fashion retailer transfers European users’ data to China. The DPC says the matter is a strategic priority, and notes it has previously fined TikTok for similar concerns. Shein says it is committed to complying with data protection laws as the probe unfolds.