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India OTT user boom hits 1.45 billion monthly active users fuelled by mobile data and smartphones
Business
Published on 24 April 2026
ZEE5’s subscriber push is driving profits faster than rivals
India’s OTT market is surging, reaching 1.45 billion monthly active users as mobile data and smartphone adoption keep expanding viewing. YouTube tops the user count, with JioHotstar close behind, while Netflix has edged ahead of Amazon Prime Video. Meanwhile, ZEE5’s focus on subscriptions and local content is translating into stronger revenue and profitability.
- India OTT hits 1.45 billion monthly active users
- Mobile data and smartphones are powering the growth
- YouTube leads; JioHotstar and Netflix rank near the top
- ZEE5’s subscription and local-content strategy is paying off
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times