YouTube says viewers watch more than 2 billion hours of YouTube Shorts on TVs each month, even though the format is designed for smartphone portrait viewing. YouTube frames the living room as its fastest-growing screen and says TV search can pull viewers into checking Shorts they didn’t intend to watch. To fit the big-screen experience, YouTube is adding side-by-side comments. The shift is spilling into video podcasts, with living room podcast hours climbing sharply in 2025.
YouTube is expanding Picture-in-Picture worldwide, letting everyone keep longform videos playing in a floating mini-player while multitasking on Android and iOS. The rollout is aimed at smoother viewing outside the YouTube app, but Premium members still have the exclusive Picture-in-Picture experience for music content.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
MrBeast is set to appear as a guest on Survivor Season 50, Episode 10, bringing his blockbuster YouTube fame to TV’s toughest challenge. Despite constant public spotlight, he keeps personal matters tightly guarded—he is engaged to fellow YouTuber Thea Booysen, but wedding plans remain private. His success has also translated into an estimated $2.5 billion net worth.
Google reported adding 25 million paid subscriptions in Q1, bringing its total to 350 million. The company credits momentum in YouTube subscriptions and Google One, which continued to expand. The headline figure highlights accelerating consumer demand for bundled services, with Google’s subscription flywheel widening beyond search and into media and storage.
YouTube is testing an AI-powered search feature called “Ask YouTube” that delivers straightforward step-by-step answers using both text and relevant video content. The system is designed to make it easier to ask follow-up questions, aiming to reduce friction between searching and watching. The rollout fits into Google’s broader push to speed up and improve AI search experiences.
YouTube is testing an AI-powered search feature that can provide guided answers instead of just results. The rollout is currently limited to Premium subscribers in the U.S. and is opt-in, suggesting YouTube is testing both usefulness and user trust before broader release.
Never miss a story
Set alerts for the topics and sources you care about. Download Beige for free.
The Academy of Motion Picture Arts and Sciences has set the calendar for the 99th and 100th Oscars, the final ceremonies before the move to YouTube. Variety reports the 99th Oscars will air on March 14, 2027, with the 100th following on March 5, 2028, alongside updated eligibility and nomination timelines.
India’s OTT market is surging, reaching 1.45 billion monthly active users as mobile data and smartphone adoption keep expanding viewing. YouTube tops the user count, with JioHotstar close behind, while Netflix has edged ahead of Amazon Prime Video. Meanwhile, ZEE5’s focus on subscriptions and local content is translating into stronger revenue and profitability.
YouTube has expanded its likeness protection program by offering Hollywood celebrities and entertainers a free deepfake detection tool. Designed to help artists identify AI-manipulated impersonations, the feature supports faster reviews and removal requests for misleading content. The move targets a growing wave of AI-generated deception as creators seek better protection of their careers and public image.
Google’s YouTube has provided Indonesia’s communications minister a “letter of compliance,” Meutya Hafid said at a press conference. The move signals YouTube’s readiness to align with Indonesia’s tightening social media rules, but it also raises questions about how content controls and enforcement will play out next in the country.
Reading on mobile?
Open Beige in the app for a smoother experience — free on iOS and Android.
Swipe through stories, personalise your feed, and save articles for later — all on the app.