Ice cream brands chase quick commerce dominance while $26.5 million funding reshapes the market

Dark stores and algorithmic shelves replace freezer aisles

Indian ice cream startups are riding a quick commerce wave that’s reshuffling how products reach customers. In 2024, they raised a record $26.5 million, driving 74% of sector funding from the past five years. Brands like Ob & Gob and others are built for rapid delivery through dark stores and platform “algorithmic shelves,” while established players test smaller SKUs and exclusive drops.