HyugaLife bags Rs 100 crore Series A to supercharge AI personalization and dark stores

Lab reports and verified sourcing reshape protein trust

HyugaLife, a Mumbai-based protein and supplements marketplace, raised Rs 100 crore in Series A led by IvyCap Ventures with participation from First Bridge Fund. The startup plans to bolster its AI-led personalization, expand its dark store network for faster access, and launch offline retail presence. HyugaLife claims its H-Tested model eliminates third-party sellers and publishes lab reports on nutrition and heavy metals.