HyugaLife, a Mumbai-based protein and supplements marketplace, raised Rs 100 crore in Series A led by IvyCap Ventures with participation from First Bridge Fund. The startup plans to bolster its AI-led personalization, expand its dark store network for faster access, and launch offline retail presence. HyugaLife claims its H-Tested model eliminates third-party sellers and publishes lab reports on nutrition and heavy metals.
HyugaLife, a protein and supplements marketplace, raised ₹100 Cr in a Series A led by IvyCap Ventures, with First Bridge Fund joining. The funding will bolster AI-driven personalisation, expand its dark store network, and launch an offline presence. The 2021 startup says it offers 10,000 products from 450+ brands, backed by its H-Tested authenticity programme using NABL and FSSAI-aligned labs.
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