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Anthropic and OpenAI both court asset managers to sell enterprise AI faster
Technology
Published on 4 May 2026

Asset managers may become the new channel for AI sales
Anthropic and OpenAI are ramping up enterprise AI ambitions by partnering with asset managers. The new joint-venture push aims to broaden distribution and accelerate sales of their business-focused AI tools. Instead of relying only on direct enterprise outreach, both firms are leveraging finance-industry relationships to reach decision-makers faster and scale adoption across corporate and institutional buyers.
- Anthropic and OpenAI are both expanding via joint ventures for enterprise AI
- Asset managers are being used as distribution and marketing channels
- Partnerships aim to speed up enterprise adoption and product sales
- The strategy signals intensifying competition in business AI
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This summarization was done by Beige for a story published on
TechCrunch
