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Ambani cola war sparks fridge bonanza as Coke and Pepsi flood small stores
Economy
Published on 12 May 2026
Fridges are winning shelf space in tiny shops
India’s cola battle between Reliance’s Campa Cola and beverage giants Coca-Cola and PepsiCo is unexpectedly boosting commercial refrigeration sales. To grab market share, companies are aggressively installing coolers even in small retail outlets, turning these refrigerators into a marketing tool that directly drives product visibility and sales.
- Campa Cola competes with Coca-Cola and PepsiCo in India’s cola market
- Beverage brands are installing commercial refrigerators at small retail stores
- The cooler rollout is boosting fridge sales and distribution demand
- Shelf visibility may be reshaping competition beyond taste and pricing
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times