Libas is trying to change how fashion is bought by pitching its products and distribution model closer to FMCG—fast, repeatable, and widely available. The move is a bet that shoppers will buy clothing in a more habitual way, but the company faces a stubborn reality: most fashion brands struggle to reach scale or retail consistency.
Bengaluru deeptech startup Bettrlabs is digitising consumer product development through an AI-powered R&D operating system. It replicates lab workflows by reverse engineering existing products, analysing ingredient parameters, and running regulatory checks digitally. The company claims it can reduce timelines from up to seven months to 30–90 days, with 330 clients and plans to expand into the US and new categories.
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Marico’s Parachute brand is under pressure after copra prices, the key ingredient for Parachute oil, jumped over 120% in a year. With Parachute contributing about 36% of Marico’s revenue, the spike has created what the company calls its biggest squeeze in history, squeezing margins and raising cost risks across the product line.
Delhi Police’s Crime Branch raided a Madhu Vihar operation allegedly producing counterfeit ENO and Nescafé for everyday sale. Authorities seized over 1.5 lakh sachets and goods reportedly worth around Rs 20 lakh, and arrested four accused in connection with the racket. The probe is focused on sourcing, packaging, and supply routes feeding the fake consumer market.
William Penn has acquired the iconic American writing instrument brand Sheaffer, positioning the deal as a chance to align with Indian customers’ tastes. The company says Sheaffer commands a 15% share in India’s premium writing instruments segment for pens priced above $10, signaling potential growth as the brand leverages its established reputation.
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