India’s cola battle between Reliance’s Campa Cola and beverage giants Coca-Cola and PepsiCo is unexpectedly boosting commercial refrigeration sales. To grab market share, companies are aggressively installing coolers even in small retail outlets, turning these refrigerators into a marketing tool that directly drives product visibility and sales.
Coca-Cola reported 3% unit case volume growth in Q1 2026, with India playing a key role. The company is leaning into affordability and deeper rural outreach to drive demand. While overall growth remained positive, India’s non-alcoholic ready-to-drink segment saw a decline. Coca-Cola says India remains a vital long-term market with room to grow.
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