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Amazon India Now Surges 25% Month On Month as Quick Commerce War Heats Up
Business
Published on 1 May 2026
Prime buyers buy three times more after switching
Amazon CEO Andy Jassy says Amazon Now, the company’s 30-minute quick commerce service, is growing 25% month on month in India. He also claims Prime members’ purchase frequency triples after adopting the platform. Amazon is simultaneously planning major city and dark-store expansion, targeting deeper competition with Blinkit, Zepto, Instamart and others.
- Amazon Now orders in India grew 25% month on month
- Prime users reportedly triple their buying frequency
- Service rollout plans include more cities and micro-fulfillment centers
- Amazon is scaling logistics to challenge established quick commerce leaders
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This summarization was done by Beige for a story published on 
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