Amazon’s ultrafast Amazon Now service is rolling out in the US, promising delivery in half an hour or less for an extra fee. The catch: the program began earlier in India, where deliveries take about 10 minutes. To make it work, Amazon is opening small order-processing microhubs—about CVS size—stocking roughly 3,500 products. The company is charging Prime members from $3.99, with additional small-basket fees. Amazon Now expands across major cities and targets urgent everyday essentials.
Amazon CEO Andy Jassy says Amazon Now, the company’s 30-minute quick commerce service, is growing 25% month on month in India. He also claims Prime members’ purchase frequency triples after adopting the platform. Amazon is simultaneously planning major city and dark-store expansion, targeting deeper competition with Blinkit, Zepto, Instamart and others.
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Amazon Now is accelerating its quick commerce push across India, expanding to 100 cities while growing its micro-fulfillment network to over 1,000 stores. The move, supported by major investment, is designed to improve delivery speed and product choice for customers—aiming to intensify competition in online grocery and fast delivery retail.
Amazon plans to scale its quick commerce service Amazon Now to 100 cities across India by expanding fulfilment infrastructure to more than 1,000 micro-fulfilment centres. The service will move beyond Mumbai, Delhi NCR and Bengaluru to metros and non-metros, supported by a ₹2,800 crore investment. Amazon expects the push to help 16,000 farmers connect with customers and sellers while ramping competition with Blinkit, Zepto and others.
Amazon is rolling out its rapid delivery service, Amazon Now, across 100 cities in India, starting with Pune, Hyderabad, Chennai and Kolkata. The expansion is supported by 1,000-plus specialised delivery hubs designed to bring daily essentials in minutes. The rollout is part of a broader investment to strengthen Amazon’s logistics and retail footprint in the country.
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