Amazon Now is accelerating its quick commerce push across India, expanding to 100 cities while growing its micro-fulfillment network to over 1,000 stores. The move, supported by major investment, is designed to improve delivery speed and product choice for customers—aiming to intensify competition in online grocery and fast delivery retail.
Amazon plans to scale its quick commerce service Amazon Now to 100 cities across India by expanding fulfilment infrastructure to more than 1,000 micro-fulfilment centres. The service will move beyond Mumbai, Delhi NCR and Bengaluru to metros and non-metros, supported by a ₹2,800 crore investment. Amazon expects the push to help 16,000 farmers connect with customers and sellers while ramping competition with Blinkit, Zepto and others.
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Amazon is rolling out its rapid delivery service, Amazon Now, across 100 cities in India, starting with Pune, Hyderabad, Chennai and Kolkata. The expansion is supported by 1,000-plus specialised delivery hubs designed to bring daily essentials in minutes. The rollout is part of a broader investment to strengthen Amazon’s logistics and retail footprint in the country.
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