← Latest news 
Zerodha’s Zero1 shifts from finfluencers to in house channels as SEBI crackdown tightens
Startups
Published on 24 April 2026
Zero1 says most content is watched on laptops and TVs
Zerodha’s media venture Zero1, co-run with LearnApp, is moving away from creator-led influencer partnerships toward in-house, owned channels. The pivot aims to curb misinformation amid SEBI’s growing finfluencer crackdown, which restricts unregistered financial advice and limits intermediary tie-ups. Zero1 claims its owned channels already drive about 400 million annual views with strong long-form retention.
- Zero1 plans two new in-house finance channels to replace creator-led content
- The venture will expand on Instagram to counter personal finance misinformation
- Owned Zero1 channels reportedly deliver ~400 million views yearly with high watch time
- SEBI rules tighten around finfluencers and unregistered individuals offering advice
Read the full story at Inc42
This summarization was done by Beige for a story published on 
Inc42