Nithin Kamath said Rainmatter has invested over Rs 1,500 crore across 160+ startups. He added that Zerodha puts 10% of its earnings into startups and another 10% into social development via Rainmatter. Kamath emphasized the firm isn’t chasing quick exits, signaling a long-term approach to building companies and impact.
Discount brokerage Zerodha has shut down its creator media initiative, Zero1 Network, citing regulatory uncertainty around financial influencers. The firm will move content production in-house to keep tighter control and avoid compliance risks. The decision follows recent Sebi steps aimed at curbing unlicensed finfluencers and tightening rules for financial advice in India.
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Zerodha’s rapid rise in liquid ETFs is transforming India’s fixed-income landscape. Its liquid fund has scaled to about INR 6,500 crore, drawing traders and even banking customers away from incumbents like Nippon. With a growth option and roughly 6% returns, the product is benefiting from low savings rates and market volatility, accelerating a broader shift to liquid ETFs.
Zerodha’s media venture Zero1, co-run with LearnApp, is moving away from creator-led influencer partnerships toward in-house, owned channels. The pivot aims to curb misinformation amid SEBI’s growing finfluencer crackdown, which restricts unregistered financial advice and limits intermediary tie-ups. Zero1 claims its owned channels already drive about 400 million annual views with strong long-form retention.
Zerodha-backed Rainmatter has invested Rs 20 crore into Chennai-based wealth advisory startup Prime Investor, its first institutional funding. The money will help Prime Investor shift from pure advisory to full-stack portfolio management, focusing on clients with at least Rs 50 lakh in assets and using technology to streamline client acquisition and day-to-day operations.
Zerodha co founder Nithin Kamath says the firm has spent only about Rs 10 lakh to develop the platform so far. He argues that investor pressure for quick exits isn’t there, letting the company focus on what it deems best for customers—even if it costs short term business. He highlights Zerodha’s no spam and no tracking approach.
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Zerodha is expanding its Coin platform into a broader passive wealth management hub, adding fixed deposits alongside existing offerings like mutual funds, NPS, and insurance. The firm is also looking at distributing bonds, positioning Coin as a single place for investors who prefer non-active management of their money.
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