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X rebuilds its ad platform with AI to win back revenue momentum
Technology
Published on 30 April 2026
The AI system will remake how ads target users
X is rolling out a rebuilt advertising platform powered by AI, aiming to accelerate revenue growth after a challenging stretch. The company says the update is designed to improve how ads are delivered and targeted, leveraging AI to increase performance. The rollout signals a renewed push to strengthen ad business and regain advertiser confidence.
- X is launching a rebuilt, AI powered ad platform
- The update targets better ad performance and engagement
- X is pushing to grow revenue again through ads
- Rollout suggests a shift toward smarter targeting
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This summarization was done by Beige for a story published on 
TechCrunch