Mobavenue AI Tech delivered a strong Q4 FY26, with PAT jumping 60% to ₹8.4 Cr and operating revenue rising 42% YoY to ₹62.6 Cr. The gains came even as total expenses climbed 40% YoY to ₹51.5 Cr, led by supply and data costs that surged about 50% to ₹36.4 Cr. For FY26, PAT more than tripled to ₹29.3 Cr and revenue surged 152% YoY to ₹218.5 Cr, supported by direct advertiser demand.
Adtech unicorn InMobi has acquired San Francisco-based app marketing and analytics platform MobileAction, though it did not reveal deal value. The acquisition aims to boost InMobi’s iOS user acquisition via organic growth and AI-powered optimisation. MobileAction will continue operating independently, with its US, Europe and Turkey teams joining InMobi. InMobi also plans product and go-to-market investment across US, APAC and MENA.
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X is rolling out a rebuilt advertising platform powered by AI, aiming to accelerate revenue growth after a challenging stretch. The company says the update is designed to improve how ads are delivered and targeted, leveraging AI to increase performance. The rollout signals a renewed push to strengthen ad business and regain advertiser confidence.
JioHotstar has rolled out signal led commerce advertising, aiming to reach high intent audiences by using purchase signals rather than only viewing behaviour. Quick commerce platform Instamart is the first partner, connecting content discovery to rapid buying during the IPL season, and betting that intent driven targeting will convert faster.
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