US states pause health marketplace data sharing after ad tech access to race and citizenship

Investigators found race and citizenship shared with advertisers

Virginia and Washington D.C. have paused data collection and sharing from their health insurance marketplaces after an investigation reported that user information—including race and citizenship—was being shared with advertising technology firms. The probe, published by Bloomberg, raised concerns about privacy and consent, prompting immediate action from state officials and spotlighting how sensitive consumer data may be used in ad targeting.