← Latest news 
Quick commerce fashion startups promise delivery in hours but burn cash to chase shoppers
Startups
Published on 24 April 2026
The rush to deliver in under-hour clashes with huge inventory costs
Venture-backed startups are trying to make fashion the next quick-commerce win, promising under-hour delivery in metro cities. But the model relies on steep discounts and deep cash burn to attract customers, while inventories are expensive and trends change fast. Investors remain optimistic about growth potential, yet long-term scalability is far from settled.
- Startups target under-hour fashion delivery in metro cities
- Growth push depends on heavy discounts and high cash burn
- Inventory costs and fast-changing trends threaten profitability
- Investors are betting on scale despite scalability risks
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times