Pre pandemic buying habits wont return soon as immunity and tech reshape Indian stores

Consumers stay loyal to wellness as store roles evolve

A new report suggests India’s FMCG purchasing patterns from before the pandemic are unlikely to come back soon. Immunity, hygiene, and holistic wellness are expected to keep driving demand through 2021, while technology will redefine how stores operate—shifting the purpose of retail beyond traditional shelves toward smarter, more responsive experiences.