ORS sales slump as tighter labelling rules hit sugary drink claims

Regulators cut claims, and demand reportedly evaporated fast

India’s ORS market has taken a hit after the government tightened labelling norms, limiting when sugary drinks can be marketed as ORS. The change has disrupted supply and seasonal purchasing patterns, pressuring pharmaceutical firms that rely on predictable demand spikes. Companies now face a tougher path to maintain sales as compliance reduces the category’s appeal.