NYT’s Wordle set to hit TV as The Times bets on entertainment subscriptions

Published on 12 May 2026

A first TV collaboration signals a major subscription pivot

The New York Times’ Wordle is moving beyond the browser, with the publisher partnering with a TV broadcaster for an entertainment-based game show. The deal marks the Times’ first TV collaboration and reflects its broader strategy to stabilize revenue as print keeps shrinking, doubling down on digital subscriptions and new media formats.

Wordle is expanding into a TV game show format
This will be NYT’s first TV broadcaster collaboration
The shift targets growth for subscription-based revenue
It underscores NYT’s pivot as print revenue declines

#subscriptions #new york times #wordle #tv #media

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NYT’s Wordle set to hit TV as The Times bets on entertainment subscriptions

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