The New York Times’ Wordle is moving beyond the browser, with the publisher partnering with a TV broadcaster for an entertainment-based game show. The deal marks the Times’ first TV collaboration and reflects its broader strategy to stabilize revenue as print keeps shrinking, doubling down on digital subscriptions and new media formats.
Savannah Guthrie, a familiar face on NBC’s Today, is gearing up to host a new Wordle inspired game show. The team based format will put contestants in head to head puzzle battles for a cash prize, produced by Jimmy Fallon’s team. But the project didn’t move smoothly: filming was delayed after the disappearance of Guthrie’s mother, Nancy Guthrie.
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