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New India Assurance turns to faster claims and simpler cover to win MSMEs
Business
Published on 24 April 2026
It’s chasing underinsured MSMEs by fixing access, not pricing
New India Assurance is reshaping its strategy to reach India’s underinsured MSME ecosystem, focusing on accessibility rather than just reducing premiums. CMD Girija Subramanian says the company will introduce simpler products, explore parametric insurance in allied sectors, and prioritize speed in claims settlement to build trust and accelerate growth.
- Strategy shift targets MSMEs using accessibility, not only lower cost
- Plans include simplified products and parametric insurance experiments
- Speedy claims are positioned as a key differentiator
- Goal is to expand coverage in an underinsured segment
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times