Memory chip crunch squeezes Chinese smartphone makers as Samsung and Apple extend lead worldwide

Published on 28 April 2026

A component scramble is deciding who ships more phones

A global memory chip shortage is hitting smartphone makers unevenly, forcing Chinese brands such as Xiaomi, Oppo, and Vivo to struggle for supplies. Meanwhile, Samsung and Apple are gaining share as they secure more memory components. The shortage is expected to persist, potentially lowering total shipments, with component access becoming the real battleground for market leadership.

Global memory chip shortages are disrupting smartphone production
Samsung and Apple are gaining market share despite the crunch
Chinese brands like Xiaomi Oppo and Vivo face tougher supply constraints
Component access may decide who leads as shipments slow

#memory chips #apple #samsung #china #smartphones

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Memory chip crunch squeezes Chinese smartphone makers as Samsung and Apple extend lead worldwide

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